KLEAN FREAK CASE STUDY
I wanted to share how much Filip has helped with our email marketing. First of all, working with Filip has taken a lot of stress off my plate. He’s easy to work with and great at taking corrections. He has increased our attributed email revenue from 20% to 50%, and our emails now land in inboxes instead of spam. Filip set up a pop-up on our website to collect new emails, making it easy to see and read. Since implementing this, our email list has doubled. He redesigned our campaigns for better click-through rates, significantly boosting our sales. His consistent targeted campaigns have also brought in much more revenue. Filip has been great, and I highly recommend his services.
The problem
- Low pop-up sign-up rate (around 1%)
- Emails landing in spam due to lack of segmentation
- Email design not optimized for clicks
- Inconsistent campaign sending cadence
- Overall low email-attributed revenue - less than 20%
What we did
1. Optimized the pop-up form
We added a step with micro-commitment and tested different offers, resulting in a 4.5% sign-up rate. This means their list is now growing at a 4.5x higher rate, with 4.5x more people entering the welcome flow.
2. Redesigned their campaigns and started sending them consistently.
We made the campaigns visually more appealing and optimized for clicks. We focused on nurturing subscribers through various campaign topics: problem-agitation solution, social proof, product highlights, the science behind the product, recommendations, etc.
BEFORE
AFTER
4.Segmented their audience
We created 90, 60, and 30-day engaged segments used strategically when sending campaigns. This had a direct positive impact on deliverability and getting the emails out of spam.
5. Optimized their welcome flow
We added more emails and optimized the entire flow, focusing on educating the subscriber while incentivizing them to make their first purchase with the welcome offer. With 4.5x more people entering the flow thanks to the new pop-up, welcome flow revenue has increased significantly.
6. Optimized their checkout abandonment flow
We extended the flow, focusing on eliminating FUD (fear, uncertainty, and doubt) with FAQs, social proof, and comparison tables between Klean Freak and other body wipe brands. We also optimized the structure of the emails within the flow, making them more suitable for clicks.