BISADDLE EMAIL CASE STUDY
Filip and his team transformed BiSaddle’s email marketing, boosting attributed email revenue from 10% to over 50%, with 30% being incremental. They set up a high-converting pop-up to gather zero-party data on customer issues like saddle sores and numbness, tailoring the welcome flow for personalized experiences.
Filip also implemented key automations—cart and browse abandonment, post-purchase, and sunset flows—driving revenue automatically. Their campaigns, focused on social proof from athletes, engaged and inspired subscribers.
Filip and his team significantly improved our email marketing and revenue. I highly recommend their services

Jon Petty
Founder & CEO BiSaddle
The problem
- No basic email automations set up (besides one welcome email and a post-purchase automation)
- Very low frequency of sending campaigns
- No segmentation – campaigns were sent to the entire email list, resulting in a high unsubscribe rate and hurting deliverability
- Mailchimp as the ESP which gave very limited options for high-level email marketing
- All these issues resulted in very low total email revenue (around 10%)
What we did
1. Migrated the email setup from Mailchimp to Klaviyo
We performed the migration and transferred BiSaddle’s lists to Klaviyo without losing the activity data and ensured a seamless transition for our users.
2.Increased the list growth by optimizing the pop-up form
We created a new pop-up form to collect zero-party data, which we then used to personalize the welcome flow. By changing the offer, we managed to increase the sign-up rate by more than 3%.
3.Set up and optimized core flows to generate revenue on auto-pilot
- Welcome flow – Focused on educating the subscriber about the product based on the zero-party data collected in the pop-up, tailoring the flow for people with different saddle pains.
- Checkout abandonment flow – Reminded subscribers about the product, educated them, and eliminated all FUD (fear, uncertainty, and doubt) with the objective of making them return and finish the checkout.
- Browse abandonment flow – Targeted people who viewed a certain product.
- Site abandonment flow – Targeted people who visited the website without looking at specific products.
- Post-purchase flow– Optimized the existing flow to be more value-providing and digestible, and added a customer survey.4.Redesigned their campaigns and started sending them consistently
Made the campaigns visually more appealing and optimized for clicks. Focused on various value-providing topics, including:
- Customer testimonials
- Tips/tricks
- Product education (different types)
- Us vs. Them comparisons
- Science behind the product
- Quizzes
- Other engaging content
BEFORE
AFTER


5. Segmented their audience based on engagement and purchasing history
We focused on engaged segments, particularly people who had never purchased before. As open and click rates increased significantly, this positively impacted deliverability.