Optimailagency

BISADDLE EMAIL CASE STUDY

Filip and his team transformed BiSaddle’s email marketing, boosting attributed email revenue from 10% to over 50%, with 30% being incremental. They set up a high-converting pop-up to gather zero-party data on customer issues like saddle sores and numbness, tailoring the welcome flow for personalized experiences.
Filip also implemented key automations—cart and browse abandonment, post-purchase, and sunset flows—driving revenue automatically. Their campaigns, focused on social proof from athletes, engaged and inspired subscribers.
Filip and his team significantly improved our email marketing and revenue. I highly recommend their services

muski

The problem

What we did

  • 1. Migrated the email setup from Mailchimp to Klaviyo

    We performed the migration and transferred BiSaddle’s lists to Klaviyo without losing the activity data and ensured a seamless transition for our users.

  • 2.Increased the list growth by optimizing the pop-up form

    We created a new pop-up form to collect zero-party data, which we then used to personalize the welcome flow. By changing the offer, we managed to increase the sign-up rate by more than 3%.

  • 3.Set up and optimized core flows to generate revenue on auto-pilot

    - Welcome flow – Focused on educating the subscriber about the product based on the zero-party data collected in the pop-up, tailoring the flow for people with different saddle pains.
    - Checkout abandonment flow – Reminded subscribers about the product, educated them, and eliminated all FUD (fear, uncertainty, and doubt) with the objective of making them return and finish the checkout.
    - Browse abandonment flow – Targeted people who viewed a certain product.
    - Site abandonment flow – Targeted people who visited the website without looking at specific products.
    - Post-purchase flow– Optimized the existing flow to be more value-providing and digestible, and added a customer survey.

  • 4.Redesigned their campaigns and started sending them consistently

    Made the campaigns visually more appealing and optimized for clicks. Focused on various value-providing topics, including:
    - Customer testimonials
    - Tips/tricks
    - Product education (different types)
    - Us vs. Them comparisons
    - Science behind the product
    - Quizzes
    - Other engaging content

BEFORE

AFTER

2

THE RESULTS

10 %
Attributed revenue increased from 10% to 48-50%
+ 0 %
Almost 30% of incremental store revenue
0 %
Improved deliverability, with all email metrics above the industry average – open, click, and unsubscribe rates
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